Studies for the car industry

In more than 10 years, Voxmeter has delivered studies for the car industry. Therefore, we are experienced with the problem and research needs related to sales and service of cars. We deliver single and regular research solutions to the car industry. Our studies connect the car industry closely with current and potential customers.

CEM Economy – predict the car market.

CEM Economy gives you every quarter, car owners’ behavior and predicted purchase behavior. We have developed a specific solution for the car industry, which provides a valuable decision foundation for the sales and marketing strategy. As an example, CEM Economy tells you how many cars the Danes have in the household, the Danes‘ purchase of new and used cars, the Danes’ cars divided in production year, year of purchase, make and model, type of gasoline used and planned to use in the future, and much more.

Study your segments in-depth
Every year, Voxmeter completes 260,000 national representative interviews. The number of interviews is essential for conducting comprehensive segmentation studies. It is possible to define relevant target groups and see what demographic, economic and lifestyle related characteristics, that characterize your specific segment. The data is reported in quarterly reports and accessible on an online portal, where you can study the results in-depth.

Read more about your options with CEM Economy here.

CEM Monitor – compare your performance with other car dealers

CEM Monitor provides you with valuable knowledge on the performance of car dealers, and how to increase your sales. The study is completed every quarter and uncovers, among other things, how many visits, quotes, and purchased cars from each individual dealer. You can see the development over time, and get answer to who has visited you and your competitors, and which distributors they have visited. You can also see the distributors’ ability to retain customers measured on how many visits and quotes that are converted into sale.

Read more about your options with CEM Monitor here.

CEM Intelligence – the ultimate market insight

CEM Intelligence is the ultimate management tool for an increased understanding of the car market among your managers. Through systematic and intelligent close contact with the Danes and your customers, you get a unique picture of business and communication development opportunities, and concrete information on how to differentiate yourself from your competitors.

Read more about CEM Intelligence here.

Feel free to call us for an informal talk about how we can help your company.

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CEM Danskerne

CEM Danskerne

Research System


Christopher Nichols