Studies for the furniture industry

In a number of years, Voxmeter has delivered reports for the furniture industry. Therefore, we are experienced with the problem and research needs related to sales of furniture and home furnishings. We deliver single and regular research solutions for the furniture industry, which provides a valuable insight to the market and your customers.

CEM Economy – predict the buyers of furniture and home accessories

Every quarter, CEM Economy maps out the Danes behavior and plans of purchasing furniture. Every year, Voxmeter completes 260,000 national representative interviews. The number of interviews is essential for conducting comprehensive segmentation studies. It is possible to define relevant target groups and see what demographic, economic and lifestyle related characteristics, that characterize your specific segment. The data is reported in quarterly reports and accessible on an online portal, where you can study the results in-depth.

Read more about CEM Economy, here.

CEM Monitor – compare your performance with other furniture dealers

Furniture Monitor provides you with valuable knowledge of the performance of your furniture distributors, and how to increase your sales. The study is completed every quarter and uncovers, among other things, how many visits, quotes, and purchased products from each individual distributor. You can see the development over time, and get answer to who has visited you and your competitors, and which dealers they have visited. You can also see the distributors’ ability to retain customers measured on how many visits and quotes that are converted into sales.

Read more about your options with CEM Monitor, here.

CEM Intelligence – the ultimate market insight

CEM Intelligence is the ultimate management tool for an increased understanding of the furniture market among your managers. Through systematic and intelligent close contact with the Danes and your customers, you get a unique picture of opportunities for business and communication development, and tangible information on how to differentiate from your competitors.

Read more about CEM Intelligence, here.

Feel free to call us for an informal talk about how we can help your company.

Research system


CEM Danskerne

CEM Danskerne

Voxmeter right now

Voxmeter right now

Anna M. Christensen
Anna M.