Retail research
 

Retail research

CEM Monitor
– your retailers’ market positions

Since 2001, Voxmeter has every quarter conducted industry specific studies about distributors within a number of product categories. CEM Monitor is the name of the study, which focuses on your retailers’ market positions, customer shares, conversions, satisfaction, and much more. It provides a solid foundation for evaluating and developing your sales and marketing strategy.

Follow the retailers’ performance every quarter

Do you want to know your retailers’ performance and want insight on how to improve it? With CEM Monitor, we identify how your retailers’ perform on a number of parameters. You can compare your performance with other retailers, and follow the development of your retailers’ customer shares.

CEM Monitor shows were the challenges are, but also provide answers to how to turn around the development. As an example, you can see how many people, who have visited, received quotes, and purchased products from the individual retailer, which provides valuable insight in the retailers’ ability to convert visits and quotes to sales. With CEM Monitor, you get coherent studies that identify everything from why lost customers didn’t choose your company to satisfaction with the services at the individual retailer. With CEM Economy, you get information about where it goes well and where you need to increase the effort.

Furthermore, CEM Monitor provides you with a strong profile on the Danes and the groups that are relevant for you. It’s possible to follow the development because we conduct the study every quarter, this way it’s easy to compare the current market with the past.

Reporting of the results

The results of the study are delivered every three months immediately following the end of the quarter. You continuously have access to the most current numbers about the market. The results can be delivered in different setups, so you always have access to your preferred format:

  • Online portal, all the results are available, and can be studied in-depth. You can break down the data in specific segments and periods that are relevant to you.
  • Reports provide a review of the results in an easy to understand language, with many illustrations of tables and graphics.
  • Tables come with the reports and constitute a detailed supplementary material.

Research system

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Anna M. Christensen
Anna M.
Christensen